CLIENT
Major League Baseball
ROLE
Design & Art Direction
Event Management
Lead design on the visual representation of All-Star Week events in Los Angeles, California. Collaborate across creative, marketing and special event teams to successfully build events from concept to completion. Design and art direct style guide, ballpark, LEDs, city, OOH and print assets.
all-star game LED DESIGN
led art direction
Developed Game in Progress, Player Introductions, Sponsorship Treatments and Animation Direction for mainboard and ribbonboards.
EVENT EYE CANDY
Created individualized looks per event, all falling under the same graphic umbrella. All-Star Week events - Home Run Derby, Futures Game, Celebrity Softball, High School All-Star Game and All-Star Game..
ALL-STAR WEEK EVENT DESIGN
EVENT MANAGEMENt
Lead LED point of contact for all All-Star Week events. Managed creative workflow, timelines, asset delivery and graphic run of show.
BALLPARK & city DESIGN
Developed graphic treatments for all physical & digital city signage in and out of stadium. Oversaw production and install.
