CLIENT
Major League Baseball
ROLE
Design & Art Direction
Event Management
Lead design on the visual representation of MLB at Field of Dreams in Dyersville, Iowa. Collaborate across creative, marketing and special event teams to successfully build event from concept to completion. Design and art direct style guide, field graphics and event environmental graphics.
custom barn wood
Photographed individual barn wood panels to create and print custom pattern for the baseline and outfield wall padding. This closely mimicked the actual, physical barn wood used for the dugouts, manual scoreboard and press box structures.
Vintage graphic treatment
Developed a vintage painterly effect for all sponsor and club designs. This graphic treatment was applied to all assets, keeping the time period look and feel consistent on and off the field.
