CLIENT
Memorial Sloan Kettering Giving
AGENCY
MRM//McCann
ROLE
Lead Design
Memorial Sloan Kettering Giving asked us to create an engaging and solicitation driving end-of-year campaign. For the fourth year in a row, we leveraged the “See Your Name in Lights” platform to encourage donors to give during December’s giving season.
CAMPAIGN CONCEPT
The season of lights is upon us and that means it’s time to celebrate all the discoveries and good work MSK donor gifts made possible. Our donors are points of light. Their gifts help MSK shine understanding on the most mysterious, until-now unknowable, inner workings of cancer. So what better way to acknowledge our donors than to literally put their names in lights in Times Square.
digital communication
Email, Social and Website design.
times square billboard
Billboard animation used kinetic typography to display 10,000 donor names within a two-minute allotted time frame.
