Memorial Sloan Kettering Giving, the fundraising arm of one of the nation’s leading cancer research institutions, asked us to transform their communication marketing. 

We developed unique creative and strategic positioning for fundraising campaigns that resonated with donors and achieved engagement and revenue targets. 

The brand guidelines continuously evolved and adapted to various fundraising tactics. Campaigns consisted of initiatives such as rare cancer, survivorship, pediatrics, breast cancer, and end-of-year.

BRAND STATEMENT

Giving to MSK empowers donors to become collaborators with the scientists, researchers, and doctors who are leading the way against cancer.