CLIENT
Major League Baseball
ROLE
Design & Art Direction
Event Management
Lead design on the visual representation of MLB’s Postseason and World Series events. Collaborate across creative, marketing and special event teams to successfully build event from concept to completion. Design and art direct style guide, ballpark, LEDs, OOH and print assets.
POSTSEASON LED DESIGN
led art direction
Developed eye-candy matchup looks for each round of Postseason for mainboard and ribbonboards.
Sponsorship
Incorporated style guide elements into sponsorship’s large presence in Postseason LEDs.
POSTSEASON BALLPARK DESIGN
dugouts
Developed dynamic patterns, backgrounds, and club mark treatments for all physical ballpark signage. i.e. Dugouts, Baselines, Behind Home Plate, Bullpens, and Trophy Presentation Stages.
event management
Lead role in ballpark design and planning for all Postseason rounds through to the World Series. Traveled to numerous cities to perform site surveys and oversee install of ballpark graphics at varying host clubs.
